Job Summary

The Social Media Manager will be responsible for leading and executing the company’s social

media strategy, ensuring alignment with the organization’s overall brand vision and business

objectives. This role will focus on strengthening brand presence, driving audience engagement,

and delivering measurable results through high-quality digital content and campaigns.

In addition to managing the company’s social media platforms, the role will oversee the

development and execution of the personal brand of the company owner, positioning them as

an industry thought leader. The successful candidate will be expected to plan, produce, shoot,

and edit content assets for both corporate and executive social media channels, ensuring

professional quality and brand consistency across all platforms.

Key Responsibilities

 Strategy Development:

Develop, implement, and manage a comprehensive social media strategy aligned with

the company’s corporate objectives and brand positioning, covering both companies

branding and the personal brand of the owner.

 Content Planning & Management:

Plan and manage content calendars for all social media platforms, ensuring consistent

messaging, timely delivery, and alignment with marketing and business priorities.

 Content Production (Shoot & Edit):

Independently handle content production, including on-site content shooting (photo and

video) and editing of digital assets for social media posts, reels, and campaigns,

maintaining high production standards and brand guidelines.

 Executive Personal Branding (the owner):

Design and execute a structured personal branding strategy for the owner by producing

thought leadership content, professional storytelling, and visibility initiatives that reflect

corporate values and industry expertise.

 Community Management:

Monitor and manage online interactions, ensuring timely, professional engagement with

followers, clients, and stakeholders to maintain a positive and credible brand reputation.

 Analytics and Reporting:

Track and analyze key performance indicators (KPIs), including reach, engagement, and

conversion metrics. Prepare monthly performance reports with insights and strategic

recommendations for optimization.

 Cross-Functional Collaboration:

Work closely with marketing, design, and management teams to ensure cohesive

communication and consistent brand representation across all digital platforms.

 Market and Trend Analysis:

Monitor industry trends, emerging platforms, and competitor activity to identify

opportunities for innovation, content improvement, and audience growth.

 Brand Governance:

Ensure that all social media activities, visual assets, and published content comply with

brand guidelines, corporate standards, and professional communication practices.

 Training and Leadership:

Provide guidance and support to junior team members or interns, contributing to skill

development and maintaining high operational standards.

Qualifications:

 Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is

a plus.

 Minimum of 3-5 years of experience in social media management or digital marketing,

preferably within the mobility or tech industry.

 Demonstrated experience in developing successful social media strategies and executing

campaigns that deliver measurable results.

 Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics

platforms (e.g., Google Analytics, Facebook Insights).

 Exceptional written and verbal communication skills, with the ability to create

compelling narratives and content.

 Strong organizational skills and the ability to manage multiple projects simultaneously

while meeting deadlines.

 A creative mindset, with a passion for storytelling and a deep understanding of audience

engagement.