About SkyBlue Media Group

We are an international media company with operations across Malaysia, Dubai, and India, specializing in creating impactful brand experiences across diverse media platforms. Over the past 15+ years, we have established a strong reputation for innovation, scale, and effectiveness in the OOH and entertainment marketing space.

Our Markets & Expertise

· Malaysia – OOH Media Leadership

With over 15 years of experience, we are one of Malaysia’s leading OOH media companies, offering a nationwide portfolio of outdoor and transit advertising formats. Our strong partnerships in cinema, retail, and outdoor environments ensure unmatched visibility and brand recall.

· Dubai – Transit Media Exclusivity

Through SB Mobility Media LLC, we hold the exclusive 5-year rights from Dubai’s Roads & Transport Authority (RTA) to manage bus and transit media. This includes bus exteriors, shelters, stations, and MUPIs, making us a leading player in transit advertising across the UAE.

· India – Entertainment & Content Integrations

Expanding into the world’s largest film and OTT markets, we are establishing our Mumbai-based operations focused on in-film brand integrations, OTT partnerships, and branded entertainment solutions. Supported by our AI-driven placement and analytics platform, we connect brands with audiences through story-driven content integrations that deliver measurable impact.

Visit our websites to know more on our current work

SkyBlue Group – https://skybluegroup.com/

Hani Productions – https://haniproductions.ae/

SkyBlue Cinematix – www.skybluecinematix.com

Role Summary / Purpose

SkyBlue Cinematix is looking for a dynamic and strategic professional to lead media-led brand integrations for films. The AGM – Media Sales, Planning & Buying will be responsible for conceptualizing and pitching 360° media solutions to corporate brands and agencies, driving partnerships, and ensuring seamless execution of approved media plans across multiple platforms.

Key Responsibilities

1. Media Sales & Business Development

• Identify, engage, and onboard corporate brands and media agencies for film collaborations and integrations

• Pitch compelling 360° media solutions aligned with brand objectives and film properties

• Build and nurture strong relationships with CMOs, brand teams, and agency stakeholders

• Drive revenue through innovative media-led partnerships

2. Strategic Media Planning

· Conceptualize and develop robust, innovative, and ROI-driven 360° media plans

· Integrate multiple media channels including:

o OOH / DOOH

o Television

o Radio

o Print

o Digital & Social Media

o Influencer Marketing

o On-ground activations and experiential marketing

· Align media strategies with both brand goals and film marketing objectives

· Ensure plans are creative, scalable, and commercially viable

3. Media Buying & Negotiation

· Lead media buying efforts across platforms ensuring cost efficiency and maximum reach

· Negotiate with media vendors, partners, and platforms for optimal rates and placements

· Leverage industry relationships to unlock value-added opportunities

4. Campaign Execution & Delivery

· Own end-to-end execution of approved media plans

· Coordinate with internal teams, agencies, and external partners for seamless rollout

· Monitor timelines, deliverables, and campaign performance

· Ensure high-quality execution aligned with agreed objectives

5. Performance Tracking & Optimization

· Track campaign performance metrics and ROI

· Provide post-campaign analysis and insights to clients and internal stakeholders

· Optimize ongoing campaigns based on data and market trends

Candidate’s Qualifications & Requirements

· 8 plus years of experience in Media Sales, Media Planning, and Buying

· Strong exposure to integrated media campaigns (360°)

· Experience working with brands, media agencies, or entertainment/media industry preferred

· Proven ability to pitch and close high-value deals

· Strong network across media platforms and vendors

· Excellent negotiation, presentation, and stakeholder management skills

Why Sky Blue Media?

Because we don’t just place brands in films — we place them in culture. With us, every project is a chance to make history, influence millions, and turn entertainment into unforgettable brand moments. If you’re passionate, relentless, and hungry to make magic on screen, your blockbuster career starts here.